Read how we developed a digital strategy for trane.com to solve Trane HVAC's quickly decling digital presence and organic reach through a comprehensive SEO strategy.
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Lead and managed the redesign of the SPX FLOW website, including writing 77 pages of net new content and developed various other digital assets, like presentations, infographics, workshops, social media campaigns, and lead generation strategies.
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Designed collateral for the 3 distinct divisions of the firm, Staffing, Recruitment, and Executive search. Each division featuring its own distinguishable color palette and tone, in collateral design.
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Major property development company located in Steele Creek, North Carolina, New Forum officially started a marketing and advertising campaign; including a magazing design to promote the new Two Silver Crescent office space.
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Developed a 6 month social and digital advertising strategy for the highly visible lawn sport brand. This project hinged on the development of family targeted social and televised holiday ads. The advertising campaign led to a six times increase in the average weekly sale of Kan Jams; turning a 20K investment into 1.1 million in sales.
VIEW THE CASE STUDYA start up business seeking to break into the highly competitive women's athletic wear industry. The brand, exclusively designed by the prolific South African designer Amanda Laird Cherry, competed directly with other larger athletic brands in Charlotte's South Park Mall.
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Working directly with Gary McFadden, 2018 sheriff of Charlotte, and co-owner of cops and barbers to develop a compelling strategy to mend the rift between Charlotte's youth and the police force, through an evoking marketing campaign, and website design.
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As Managing Partner and Creative Director, I founded and scaled WiT Group into a dominant 20-person regional agency. By replacing traditional billable hours with a disruptive "pay-for-performance" model, I directly aligned agency compensation with measurable client revenue growth, scaling the firm to $1M+ in revenue within its first year and earning recognition on the Clutch 100.
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Control Advertising Agency - Aidan Eaton
